Art Investments

Get in on the new craze for digital art


Last month, younger adults with time and money on their hands rocked the investing world when they descended en masse on GameStop and AMC Entertainment, taking on the hedge funds and investment banks. Christie’s is hoping to lure this rabble into shaking up the traditionally staid world of art auctions. It is offering Everydays – The First 5000 Days (2021), an artwork by Mike Winkelmann, known as Beeple to his 1.8 million Instagram followers. In 2007, Winkelmann began creating an image a day, which he has collected together into this one piece (pictured right). It was 13 years in the making and was “minted” on 16 February. Everydays is a “non-fungible token” (NFT) and this is the first time a major auction house has offered a solely digital NFT, with online bidding due to run until 11 March. But what on earth is an NFT?

Place your bids in ether

It’s the art equivalent of a bitcoin. The winning bidder in the auction will receive an encrypted file, bearing the artist’s digital signature and information such as time of creation. The transaction will then be registered on the blockchain, a public digital ledger that cannot be tampered with. It is a technology more often associated with cryptocurrencies, such as bitcoin and ether (ethereum). This latter “crypto” has become the means of exchange most closely associated with the fledgling NFT market. One anonymous bidder on 14 February, as Anny Shaw points out in The Art Newspaper, paid 10.8 WETH (a form of ether), equivalent to $18,600, for “a glitchy rendering of a flower”. Recognising the popularity of ether among NFT collectors, Christie’s has even said it will accept ether in payment for the principle of Everydays, with the fees to be paid in dollars.