What Google is essentially selling is a cleaner, simpler way to use the internet, one that strips away many of the modern Web’s annoyances and just gives users the information they are seeking. Everyone might welcome that, but it has to be acknowledged that the big reason much of the Web is a mess is because of Google. For years, websites have scrambled to please Google’s ranking algorithms, cramming articles with keywords, employing little tricks — some innocent, others not — to give content the best shot of rising to the top, because winning on Google means surviving.