The International Trade Centre (ITC), headquartered in Geneva, Switzerland, is a joint agency of the World Trade Organization and the United Nations. Established in 1964, it serves as a focal point for trade support institutions, policymakers, and businesses worldwide. With a mission to foster sustainable economic development through trade and investment, ITC provides a range of services, including market intelligence, trade advisory services, and capacity-building initiatives. By promoting inclusive and environmentally responsible trade practices, ITC aims to empower small and medium-sized enterprises, particularly those in developing countries, to integrate into the global economy.

Executive Director,