As more businesses are eager to harness new technologies to remain competitive, cloud environments are becoming more complex. This means that businesses are not necessarily making the best use of the technology they have, leading to unnecessary costs and failing IT strategies.

To mitigate this, Joe Baguley, CTO EMEA at Broadcom, suggests that organisations must ensure that strategy is the key priority moving forward. He explains that technology must have a clear role within an organisation to achieve overall business goals.

“Investment in the right technology solutions should lead to substantial digital transformation, agility to adopt the latest tech and significant competitive advantage, easing the pressure on IT teams,” he says.

Getting the most out of your existing infrastructure

Businesses are continuing to navigate the complex landscape of digital transformation amid rapidly changing digital environments. However, amid the enterprise hype around generative AI (Gen AI), research suggests that many businesses are surprisingly prioritising cloud initiatives over AI investments.

With new and disruptive technologies presenting plenty of challenges, it can be hard for an organisation to come to terms with which tool is most relevant for their operations. IT solutions and platforms often host a wide range of tools, which can make infrastructure complicated and, as Joe explains, IT teams may not even fully realise the extent of the tools and services they can deploy. 

“Organisations often find themselves doubling up on some products by procuring additional software to provide functionality they already have but were not even aware of,” Joe states. “By regularly looking at your existing IT investments more holistically and as one, integrated system, you may be surprised at how many tools you already own and how seamlessly they can operate.”

He advises: “With a more holistic view of your toolkit, you’re better positioned to get full value and return on investments.”